All India Gaming Federation (AIGF) and its Skill Games Compliance partner Arthur D. Little (ADL) have launched an independent compliance audit and named MPL as the first company to be certified as AIGF charter compliant by this audit. AIGF and ADL announced a partnership in August last year.
The audit methodology considers seven key parameters to validate the gaming platforms. These include user verification standards, player protection, responsible gaming, financial integrity, conflict redressal, advertising and promotions and legal and gaming compliance.
ADL is the oldest international management consulting firm and has strong expertise in understanding changing business ecosystems.“With this certification we plan to support our federation and member stakeholders in setting concrete foundations for the self-regulatory landscape. With initiatives like this along with the support of the relevant policy makers both at the centre and the state, we are confident that we can positively impact the online gaming Industry in India,” Roland Landers, CEO, All India Gaming Federation, said.
The online skill gaming industry currently abides by a self-regulatory model administered by AIGF which is designed to incorporate necessary checks that enable the users to experience safe and responsible gameplay. The online skill game industry has maintained a double-digit compound annual growth rate in the past three years. According to the EY-FICCI 2021 report, the online gaming sector increased by 18% in 2020, reaching 77 billion rupees, as online players increased from 300 million in 2019 to 360 million in 2020, an increase of 20%.
With the introduction of the new compliance audit, the self-regulatory body aims to strengthen the compliance process further. Having met all seven key parameters MPL has been announced as the first online gaming platform to be AIGF Skill Games Charter Complaint. “We believe this is a right step taken towards supporting the skill-based online gaming space and paving the way to make India a global gaming destination,” Barnik Chitran Maitra, managing partner and CEO, Arthur D. Little India and South Asia, stated.