In a strategic move, Adda52.com, the leading online gaming platform, has joined forces with top influencers for its flagship Adda52 Online Poker Series (AOPS). This series garnered extensive participation from players across the nation, with influencers playing a pivotal role in encouraging users to perceive poker not just as a source of significant wins but also as a recreational mind sport contributing to the development of cognitive skills.
Adda52.com has tactically partnered with Karishma Tanna, renowned for her notable roles in popular television shows such as Scoop and F.I.R. The aim is to leverage her widespread audience appeal and credibility to promote the platform’s offerings and advocate for poker as a mind sport. Similarly, the association with Arjun Bijlani and Krystle D’souza in the Adda52 Online Poker Series (AOPS) has facilitated tapping into the diverse audience base of reality TV and soap operas, positioning poker as a thrilling and exciting source of entertainment.
Joydeep Mukherjee, Chief Marketing Officer, Deltatech Gaming, expressed, “Poker, while rapidly gaining popularity, is still relatively nascent in India. Our partnership with distinguished celebrities like Karishma, Arjun, and Krystle helps us in our mission to make the game of poker mainstream in India and underscores poker’s potential to sharpen cognitive abilities.”
Adda52 has previously collaborated with celebrities from various domains, including Ali Fazal, David Warner, Chris Gayle, and Salim Merchant. These collaborations resonate with the young and vibrant poker-playing community in the country, enhancing the overall appeal of poker as a mind sport.
Regarded as a trailblazer in the online poker industry, Adda52 stands among the oldest and most trusted poker platforms in the country. Committed to providing a seamless and exhilarating gaming experience for players of all levels, Adda52 has earned a reputation for hosting some of the most prestigious poker events. It remains the go-to platform for poker enthusiasts in the country.
