RummyCircle launches ‘Raho Ek Kadam Aage 3.0’

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RummyCircle, India’s largest and most popular online skill gaming platform, launched two new ad films under the brand’s ‘Raho Ek Kadam Aage’ campaign on November 18. In its third edition, the popular campaign is based on the idea of  ‘Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage’ and emphasizes foresight, skill and intelligence to stay ahead in life as well as in the game of Rummy. The campaign features Bollywood superstar Hrithik Roshan, who was roped in as the brand ambassador for RummyCircle at the beginning of the year.

Commenting on the campaign, Avik Das Kanungo, Associate Vice President-Brand and Marketing Strategy, Games24x7, said, “We are thrilled to launch the third edition of our popular campaign ‘Raho Ek Kadam Aage.’ This time, we are taking the campaign thought and core messaging one step ahead by saying, ‘Chaar Kadam Aage Socho Aur Raho Ek
Kadam Aage’s narrative of the films highlights the philosophy of foresight, quick thinking, and accurately gauging your opponent’s moves. We are confident that the campaign shall touch a chord with our audience and strengthen their engagement with the platform.”

Hrithik Roshan said about his association with RummyCircle, “A game like rummy is great cause along with being entertained, it also helps sharpen acumen and enhance quick-thinking because it requires the ability to plan to give your best performance. These are great life skills that can be cultivated even while having fun. RummyCircle brilliantly weaves an experience for Indian gamers that can hone problem-solving and provide mental agility. Onto the third campaign with them together, it has been a fantastic association so far.”

The ad films shot under the third edition of the #RahoEkKadamAage campaign show Hrithik planning several steps ahead and strategically chalking out his moves to successfully tackle obstacles in his way. DDB Mudra has designed the third leg of the campaign. The multimedia campaigns by RummyCircle shall span across several platforms, including TV, digital, OOH and social media platforms.

RummyCircle has partnered with several renowned figures since its launch in 2009 to boost its engagement with millions of gaming enthusiasts in India. It provides players the opportunity to test their abilities and skill through free-to-enter tournaments and exciting cash prizes. Owing to its excellent UI/UX, personalized player journeys, and cutting-edge technology, RummyCircle is the most preferred platform for players looking for excitement and fun.

Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (Rummy, Fantasy sports, Carrom) and a casual games platform (U Games). Backed by marquee investors, including Tiger Global, The Raine Group, and Malabar Investment Advisors, the company specializes in using behavioral science, technology, and artificial intelligence to provide an awesome game-playing experience across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country’s top fantasy sports platforms with
offices in Mumbai, Bengaluru, New Delhi, Philadelphia, and Miami. The company has also set up a casual games studio, U Games, to launch new games for the global market.