On June 27, the online skill gaming site RummyCircle announced the release of two new TV commercials starring Bollywood superstar Hrithik Roshan as its brand ambassador. The brand’s popular “Raho Ek Kadam Aage” campaign served as the foundation for the new TV commercials, which emphasized the company’s mission to transform online rummy and skill games in India. The new advertisements focus on conquering obstacles in life in an original, entertaining, and action-packed way, just like the game of rummy.
Through a loud television ad, the company, on Monday, unveiled two new commercials for the #RahoEkKadamAage campaign starring Hrithik Roshan. The latest advertisements show real-world situations in which Hrithik is immersed in the game of rummy and how he tackles obstacles by thinking ahead (Raho Ek Kadam Aage).
Hrithik will appear in RummyCircle’s multi-media promotions, which will be spread over TV, web, and social media channels. One of the commercials, “Photoshoot,” is set in a backdrop where an action scene is being filmed but the harness breaks. Hrithik, who exudes energy in his demeanor, gets a model ready for the shoot by using inexpensive local items.
The other advertisement, titled “Yacht,” shows how a well-lit scene turns black due to a power outage, but Hrithik manages to revive the party in a much more creative way. Both TVCs provide a potent message: “Jo hoshiyari se khele, use jeetne se koi rok nahin sakta” which is rationally illustrated and motivates viewers to maintain their composure.
This message emphasizes the need for the presence of mind and the proper attitude in dealing with problems.