Australia’s Crown Resorts issues warning over unauthorized use of brand in illegal gambling ads

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Australia’s Crown Resorts has raised a public alert about fraudulent activities involving imposter social media accounts and misleading advertisements. The casino operator revealed that unauthorised entities are exploiting Crown’s name, logo, images, and other distinctive details to promote illegal online gambling platforms.

The company, in an official statement, requested the public to exercise caution when encountering such advertisements and advised them to rely solely on Crown’s official websites and social media channels for authentic news and promotions.

As reported in Inside Asian Gaming Crown Resorts emphasised that operating an online casino or offering casino-style games online is prohibited in Australia. The statement clarified that Crown does not engage in online casino operations or any form of online gambling. The company stated it would take legal action against individuals or groups organising illegal activities using the Crown brand or its subsidiaries.

Currently undergoing a comprehensive reform initiative, Crown Resorts is focused on revamping its resorts in Melbourne, Sydney, and Perth. This overhaul is part of its strategy to regain casino licenses following unfavourable inquiries conducted in all three states.

One of the recent reforms introduced by Crown involves implementing mandatory time and loss limits for patrons using electronic gaming machines at Crown Melbourne. This move aligns with recommendations from the Finkelstein Royal Commission, which found Crown unsuitable to retain its Victorian casino license. The license is under a two-year review overseen by a Special Manager, with a decision on Crown’s reform efforts expected in 2024. The company is navigating a critical phase as it seeks to address regulatory concerns and regain public trust.