PlayerzPot launches #TalentKiValue campaign with brand ambassador Rashmika Mandanna

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As the IPL season draws to a close, online gaming platform PlayerzPot gaming platform today unveiled a one-of-its-kind campaign titled #TalentKiValue along with their brand ambassador, Rashmika Mandanna, to keep up with the fervour and enthusiasm of fans of fantasy gaming. Leveraging the strong connection between the actress and her fans through an interesting line-up of digital films, this campaign aims to empower the indoor gamers in almost every Indian household.

Being a gamer herself, Mandanna’s public image may strike a direct connection through this campaign, which inspires indoor gaming in every Indian household by reintroducing people to different games and recognizing them on the gaming platform. The campaign will be aired on various digital platforms, and OTT.

The campaign films involve Rashmika Mandanna as a celeb gamer encouraging and recognising indoor games through their network. This campaign rewards the players for their talents through a series of contests and games with a chance to win prizes as well. The core idea is to amplify the only demand of gamers in the country, which is #TalentKiValue.

Takes me down the memory lane, says Mandanna

Rashmika Mandanna, actress and Brand Ambassador, PlayerzPot, said, “We have all grown up playing Ludo, carrom, chess, and Snakes & Ladders in our homes and societies. And playing these on PlayerzPot now takes me down memory lane every time I play them, including the fierce competitive spirit that takes me over with every game. There are several who play this with a lot of sportsperson spirit and a will to win. #TalentKiValue campaign will be a way for the members of the households to sit up and take note of the latent talent in their household,” she added.

Speaking on the launch of the campaign, Sunil Yadav, Chief Executive Officer, PlayerzPot, said, “Skill-based gaming is one of the biggest gaming categories that have caught the fancy of the country, across age-groups. However, the larger Indian gaming community is still years behind making a viable career out of skill-based casual games, that too in mobile format. With PlayerzPot, mobile gaming is serious for creators and players, and Rashmika’s charismatic on-screen appeal and national influence will be a game-changer for players enjoying an array of options on our app.”