All the illegal betting platforms aim to dupe in as many people as possible with misleading advertisements. In the same vein, Lotus365 has once again come up with new promotion through celebrities.
Notably, these actresses have a combined 3.5 million following. And thus, both of them can easily influence a lot of fans. This is bound to lead their innocent followers on a path of addiction leading to financial loss.
Simran Kaur has not mentioned promotional collaboration in her Instagram post, which usually includes a disclaimer. Moreover, she has also turned off comments, which avoids criticism of people from exposing the illegal platform.
The company has also partnered with popular celebrities like Nawazuddin Siddiqui, Urvashi Rautela, Tamannaah Bhatia, and Suniel Shetty. All these actors portray the website to be legal, while the government has banned its operations.
What’s astonishing is that despite these rampant advertisements of illegal betting platforms, the government is yet to take necessary step to bring the promoter in line.
Celebrities promote banned sites despite receiving notices
Nawazuddin Siddiqui, Urvashi Rautela and few others were handed notices by the Central Consumer Protection Authority (CCPA). They were asked to cite the reasons for promoting the illegal betting platform. No further actions were taken post this, and some of them are still actively promoting the platform.
The Ministry of Information and Broadcasting (MIB) has already released multiple advisories against such promotions. The celebrities have been asked not to promote such platforms or even their surrogate brands. Despite that, a new ad emerges almost every other day.
As per the Consumer Protection Act (CPA), 2019, people promoting these betting platforms can be fined up to Rs 50 lakh for false and misleading advertisement. Additionally, they may also get banned from appearing in ads for a year. However, no celebrity has been charged under the said law.
Earlier, there were reports that the Govt is working on a new regulatory framework to better address the issue. However, there is no clarity when will it actually be framed. Until then, people are advised not to fall prey to such misleading advertisements by Lotus365 or any other platform.