Netflix announced the acquisition of Spry Fox on October 31st. They are just a month away from celebrating their first anniversary of launching games in November.

Spry Fox is known for its adorable, frequently pastel-colored games. The word game Alphabear, the strategy puzzle Triple Town, and the life simulation Cozy Grove are some of its most popular products.

Daniel Cook, co-founder of Spry Fox, said, “When David and I founded Spry Fox twelve years ago, our goal was to create a place where kind, creative people could make beautiful, original games in a supportive environment that brought happiness to the people who played them.”

“After many heartfelt conversations, we are all excited about joining Netflix as an in-house game studio and building amazing games together,” he added.

According to Netflix, Spry Fox’s method of game production and its commercial success with games like Triple Town, Alphabear, and Cozy Grove will assist in advancing the creative growth of a different genre and bring additional games to the platform’s expanding library of video games.

Amir Rahimi, VP of Game Studios, Netflix, said, “Our games journey has only just begun, but I’m proud of the foundational work we’ve been doing to build out our in-house creative capacity so that we can deliver the best possible games experience, including no ads and no in-app purchases, to our members as part of their membership.”

Netflix has been trying to expand rapidly in the gaming sector for the last few years and has recently established in-house game studios and also acquired different indie game studios. The company also stated that it is working on 55 new games for its streaming service subscribers.

However, the efforts of the company’s gaming and streaming service have yet to show results, as for the time being, only about 2% of the current 220 million (approx.) subscribers are playing the games, according to August data from analytics firm Apptopia.