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Dinesh Karthik becomes the new brand ambassador of Taj Rummy

Rummy

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4 min read
Chaitanya Prakash
By Chaitanya Prakash

As India gears up for the festive season, Taj Rummy, India’s leading skill based online gaming platform from the house of Gridlogic, today announced the onboarding of celebrated Cricket icon Dinesh Karthik as their brand ambassador to further drive brand recall and bring millions of new players on the popular gaming platform. As the brand ambassador for the flagship brand, DK as he is popularly known, will be the face of the popular rummy game and will be promoting the game across the digital space as part of the brand’s marketing campaign.

With the tagline “Tu aaj ka player hai, Mai Taj ka Player hai”, DK will be promoting the game through short advert films and his social media handles. This assumes significance as the entire country is looking forward to celebrating the upcoming festival season with family and friends and rummy has been the preferred choice of Indians. With Taj Rummy, players will get a seamless online rummy experience with big cash prizes, attractive offers and fully secure transactions.

Commenting on the association with DK, Pariekshit Maddishetti, Founder, Taj Rummy said, “India is one of the fastest growing online gaming markets in the world with millions of new and existing players turning to online rummy as a key tenet of their leisure and entertainment. At Taj Rummy, we are at the forefront of fulfilling players’ evolving requirements with technology led games and have been maintaining our leadership position in this segment with our engaging skill based games. With DK, we found the perfect match for Taj Rummy as he is the perfect testament of a powerful performer, always strives to deliver the best for the country and is humble in nature, the key tenets of our brand. Both DK and Taj Rummy have a very loyal fanbase built over the years and we look forward to a successful collaboration in bringing millions of new players on the platform further popularising ethical online gaming in India through dedicated marketing campaigns with him”.

Dinesh Karthik, who has revitalized his cricketing career after a blistering IPL 2022 campaign, was recently seen in action against Australia in the series finale on Sunday, 25th of September. He posted a brief video via his Twitter account, urging fans to become a part of the Taj Rummy community.

His tweet read, “Announcing my partnership with TajRummy. I love Rummy and being a TajKaPlayer! Welcome Bonus, Unlimited Offers & Instant Withdrawals in one App! Don’t be “Aaj” ka player, be a TajKaPlayer!”

Commenting on the association with Taj Rummy, Dinesh Karthik, the brand ambassador, Taj Rummy said, “As the leading platform in the online gaming space, Taj Rummy has been the go to destination of users for its best-in-class experience and I found synergies in our vision of delivering the best for our audiences by going the extra mile. From building a robust technology platform to ensuring the entertainment and safety of its users, Taj Rummy and I share the same ethos of delivering the best for our audiences and I’m delighted to be a part of this journey. I hope to make a meaningful contribution to the game’s fast growing user base by further popularising it among players and create more advocates for ethical online gaming in India”

Launched in 2013, Taj Rummy is one of India’s leading online rummy brands and platform with millions of players across the country and the flagship brand from the house of Gridlogic. It is India’s first online gaming platform powered by Artificial Intelligence that strives to provide the best-in-class experience to players playing the popular Indian version of the 13-card game and is available on web, mobile browsers, android and iOS. With a user-friendly platform offering single and multi player capabilities, it is the preferred platform for players looking for an exciting and rewarding online gaming experience.

Gridlogic is a Gurugram-based diversified technology services group with interests in gaming, data management and business transformation with presence in the United Kingdom and Singapore as well. The group owns the Taj Network, India’s largest B2B supplier of online skill and casual games, and offers Skill Games, Casual Games, Platform for Online & Offline industry, Marketing, Payments aggregation. Started in the year 2008, Gridlogic has enabled millions of players and technology clients and partners to ride the digital wave in creating value for all stakeholders.

According to ‘India Gaming Report 2021 by Lumikai and Redseer, the Indian gaming market is poised to reach $7 billion by financial year 2026 (FY26) from the current market size of $2.2 billion. The report also added that the number of paid gamers in India will reach 235 million in 2025, from 95 million gamers in 2021 and 80 million in 2020. India currently
has 425 million gamers who play across three broad gaming channels and various game segments and genres.

Notably, one of its biggest competitors in the segment, A23 (Head Digital Works), continued its collaboration with the Bollywood megastar Shah Rukh Khan last month. The company features numerous renditions of the popular rummy games on its app and wishes to draw the attention of the user base of over four crores with its new ad campaign featuring the “Badshah” of rummy.

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