A23, a multi-gaming platform from Head Digital Works, has released a new brand film campaign for their ‘Chalo Saath Khelein’ campaign with Rakul Preet Singh. Through this campaign the brand is promoting several online rummy forms that are available on the A23 Rummy platform.

The film shows Rakul Preet Singh playing darts with other players, each with a distinct playing style. Thereupon, she describes how players can select different game modes on A23 Rummy that best suits their skill level.

The ongoing “Responsible Gaming” campaign from A23 has also been stepped up, suggesting gamers to partake in the activity within appropriate limits. In one of the films, she compares online gaming with exercise and says that we should to take a break from both activities.

Along with conventional platforms for live cricket, OLVs and OTTs will also show the advertisements. In the coming weeks, more adverts for A23 Rummy, A23 Fantasy, and Cricket.com will be released.

“At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business,” said Gunnidhi Singh Sareen, VP of Marketing at Head Digital Works.

“We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers,” he added.

With the help of various personalized in-game elements, these new brand advertisements intend to encourage gamers to play responsibly with their friends and family.