Doritos announces a partnership with Call of Duty Mobile with new promotional packaging

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Doritos, the famous nacho chip brand, has announced a collaboration with Call of Duty Mobile with new promotional packaging. Now gamers who love Doritos can unlock 100 weapon XP cards by using a 15-digit code printed inside new product packages. Gamers can redeem their XP cards to level up or unlock new in-game content as well.

The offer is valid till January 31, 2023 and on all three flavors – Nacho Cheese, Sweet Chilli, and Masala Mayhem. The new products are available at DMart, Reliance, More, and other well-known retail super-market stores.

Doritos is part of the fully-owned subsidiary of PepsiCo, Frito-Lay. Ankit Agarwal, Associate Director, Brand Marketing at PepsiCo stated that the partnership with Call of Duty Mobile will deepen their connection with today’s generation.

“Gaming is something we really want to develop in India. It’s a means for us to deepen our connection with today’s generation through a highly engaging format that is not only booming in the country but has also been successfully leveraged by Doritos globally,” said Agarwal in a statement.

This is not the first time that Doritos has explored the market with Call of Duty. In September 2021, they collaborated with Call of Duty: Vanguard and Call of Duty: Warzone to promote their new products with similar marketing strategies, double XP-coded inside packages.

Call of Duty’s recent release, Modern Warfare, has made record-braking earnings with more than $800 million from its sales within first three days. Activision, COD developers, has opened up pre-registration for the upcoming Call of Duty Warzone Mobile for iOS users as more than 25 million Android users have already registered for the same. Now the pre-orders have begun on Apple App Store, the game is expected to be released on May 15, 2023.