JioGames, Intel, and Omen partner for ‘Digital Level Up’ event

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JioGames has entered an alliance with Omen and Intel for an esports event. The event named ‘Digital Level Up’ has already commenced from Friday, September 1. With ‘Digital Level Up’, the Reliance-owned JioGames aims to attract larger participation of gamers in esports events.

Notably, the esports event will be played across two popular titles, viz., Battlegrounds Mobile India (Mobile) and Valorant (PC). ‘Digital Level Up’ will also allow community building for developing esports in the country. The event will be open for both professionals and amateurs, and will have a prize pool of Rs 20 lakhs.

JioGames has announced dates for the different esports titles being played during the event. Players above the age of 13 are eligible to register through the official app. The registrations for both the titles have already begun and will end on September 10. The actual tournament will be played from September 13 beginning with BGMI in an open format.

Valorant, on the other hand, for college format, will be played between September 5 and October 7. The grand finale for BGMI will be held on October 2, while JioGames has scheduled the summit clash for Valorant on October 8.

As per The Hindu, Reliance Digital CEO Brian Bade said, “The surge of interest among Indian youth in gaming is unprecedented. We aim to encourage gaming at all levels, and ‘Digital Level Up’ is our contribution to this vibrant community. Our stores house the widest range of gaming laptops, catering to both gamers and content creators, along with an array of gaming gear for enthusiasts who demand nothing but the latest and greatest.”

The rise of esports in India

Esports has become a rapidly growing industry in India of late. Many global giants in esports space have started taking the Indian market seriously. In fact, many have expressed their interests in the market through investments. JioGames’ move seems to be in a similar direction.

One more example is of South Korean developer KRAFTON. While the Korean giant has already established itself with BGMI in India, it will launch more games by year-end in India. The company has promised to invest $150 million in Indian gaming startups over the next couple of years or so.