Online casual gaming platform Zupee recently announced comedian Kapil Sharma as its brand ambassador. It is reported that having Kapil Sharma will help in increasing their presence in the online skill-based gaming sector.
The company provides casual and board games. They also announced a new campaign called “India ka Apna Game” featuring Ludo. It is also important to note that Ludo is the most played game on the app and the brand wants to reach a diverse audience by onboarding Kapil Sharma.
Actor Salman Khan is also associated with the brand and has featured in advertising campaigns for the online gaming app. Indian athletes like Harbhajan Singh, Yogeshwar Dutt, Sardar Singh, and Pawan Sehrawat are also associated with the brand.
Kapil personifies our quest, says CEO Dilsher Singh Malhi
Speaking on Kapil Sharma joining the brand, CEO and founder of Zupee Dilsher Singh Malhi said, “Kapil Sharma joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapil truly personifies our quest to deliver joyful and meaningful entertainment.”
Kapil Sharma said, “I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product, has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo, and be a part of this incredible partnership.”
“Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a light-hearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India ka Apna Game’ in a fun and quirky way,” said Rajdeepak Das, CEO and chief creative officer of Leo Burnett South Asia.