Krafton India has upped its promotional marketing efforts by collaborating with Bollywood actor Ranveer Singh, appointing him as the brand ambassador for Battlegrounds Mobile India (BGMI).
The announcement comes right after BGMI completed the three-month trial period after the unban, and received approval from the government for a permanent unban. With this partnership, the company is aiming to build better relations with the community and create an even greater gaming experience.
BGMI is considered as the most popular mobile battle royale game in India. The upcoming Free Fire India by Garena is expected to face fierce competition from BGMI in terms of popularity, compelling Garena to provide as good a product as possible.
Upon joining the BGMI family, Ranveer Singh said, “As an artist, I find gaming to be an extension of my creative expression. The dedication, competitiveness, camaraderie, and team spirit in the gaming world resonate with me deeply.”
“BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community,” the Bollywood actor added.
Speaking on the partnership, CEO of Krafton India, Sean Hyunil Sohn said, “We are thrilled to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unwavering spirit align seamlessly with the essence of BGMI. KRAFTON has always been dedicated to providing immersive and captivating experiences for our users.”
“This collaboration opens up a new avenue to deliver exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment,” he added.
Sohn has remained a true believer in the potential of the gaming industry in India. In a recent CII event on digital gaming, he asked the Indian government to come up with ways to create more opportunity to promote the online gaming industry.