Japanese gaming giant SEGA Corporation and Indian telecom operator Jio have partnered to introduce two popular gaming titles of the publisher to the Indian audience, which includes – Sonic the Hedgehog 2 and Streets of Rage 3. For Jio users the game will be available to play on the smartphones and other gaming devices, along with Jio Set-Top Box (STB) for Jio TV as reported by Telecomtalk

Ask any 90’s kid  Sonic the Hedgehog 2 was one of the popular game of that era launched in the early 90s in 1992 for the 16-bit Sega Genesis gaming console. The game’s popular character Sonic, a blue hedgehog whose main purpose is to rule and repeated attempt to stop the evil Doctor Robotnik from looting the Chaos Emeralds which he wants to use to power-up the Death Egg space station. The side-scrolling game used to be the favorites of 1990s – and because of which  SEGA could  able to gain on to Nintendo’s success during that era.

Another  side-scrolling game Streets of Rage 3 is kind of similar to Sonic game which was released two years after Sonic the Hedgehog 2. and was released for multiple consoles including the original SEGA Genesis, and also in PlayStation 2, Nintendo GameCube and the Wii Virtual Console years later in 2007. In the two players fight against waves of enemies, they can choose from returning characters like Axel, Blaze, and Skate, along with a new character named Dr. Zan, a robot who has the ability to convert every weapon picked up into a  energy ball.

Indian telco Jio has been trying to enter into the  gaming and esports industry full fledgedly, few months back they have introduced  Call of Duty tournament on their dedicated esports platform apart from that in collaboration with Krikey they have launched an AR game Yaatra. With the recent collaboration with SEGA will result in focusing further brand associations in the future, which will not only push the  India gaming segment but also will help to attract and engage the non gaming audience into gaming.